Twine Urban Winery was built on a simple belief: you shouldn’t have to pretend to enjoy wine to feel sophisticated. Founded by Nicole Roché Triplett Michigan’s first licensed Black female winemaker Twine was born from the same spirit that grew The Roché Collection from a laundry room startup into a multi-state wine brand. Nicole built Twine for the people who were never quite seen in traditional wine culture, and designed every experience around one idea: great drinks should feel like you.
We craft flavorful wines, premium spirits, and imaginative cocktail-forward experiences that push the boundaries of what a winery can be — from wine slushies and the iconic Twine Tower to slushy yards and cocktail-inspired pours that are as fun to look at as they are to drink. Whether you’re a wine lover, a cocktail enthusiast, or just looking for a place to connect and celebrate, Twine is where people gather to sip, socialize, and discover that sophistication was never supposed to be complicated.
Life is too short to drink wine you only pretend to enjoy.
The Roche’ Collection was created for people who want wine that feels sophisticated, tastes incredible, and fits naturally into the moments worth celebrating. From girls’ nights and date nights to promotions, birthdays, and everyday victories, our wines are crafted to bring people together one memorable glass at a time.
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The business began in Nicole’s laundry room, where she experimented with wine blends, bottling, labeling, and production while learning through research, mentorship, and hands-on experience.
Urban Twine Winery is the tasting room and experience space created by The Roche’ Collection. It was designed to bring together wine, culture, community, and approachable luxury in an inviting atmosphere.
Guests can enjoy wine tastings, food, bottle purchases, events, community gatherings, and a welcoming atmosphere designed for both casual wine drinkers and enthusiasts.
Yes. Urban Twine Winery offers food options designed to complement the wine experience and create a relaxed, social environment for guests.
Yes. Guests can order select menu items to go directly from Urban Twine Winery.
Yes. Urban Twine Winery is available on DoorDash, making it convenient for customers to enjoy select food offerings through delivery services.
Yes. Guests can purchase bottles of The Roche’ Collection wines directly from the winery to enjoy at home or for special occasions.
The Roche’ Collection wines are available at Urban Twine Winery and in retail locations, including Meijer stores throughout Michigan.
Yes. Nicole also shares business and entrepreneurial knowledge through mentorship and educational initiatives, helping others navigate entrepreneurship, licensing, and business growth.
Search for a winery near you when you want a relaxing weekend outing, wine tasting experience, date night, or special celebration. Many wineries also host live music, seasonal events, and private gatherings, making them great for social occasions.
If you are looking for a modern wine experience in Michigan, consider visiting Twine Urban Winery in Kalamazoo. It offers wine tastings, charcuterie boards, wine slushies, and a stylish social atmosphere perfect for celebrations or casual nights out.